
A barcode (also bar code) is an optical machine-readable representation of data. Originally, bar codes represented data in the widths (lines) and the spacings of parallel lines, and may be referred to as linear or 1D (1 dimensional) barcodes or symbologies. They also come in patterns of squares, dots, hexagons and other geometric patterns within images termed 2D (2 dimensional) matrix codes or symbologies. Although 2D systems use symbols other than bars, they are generally referred to as barcodes as well.
The first use of barcodes was to label railroad cars, but they were not commercially successful until they were used to automate supermarket checkout systems, a task in which they have become almost universal. Their use has spread to many other roles as well, tasks that are generically referred to as Auto ID Data Capture (AIDC). Systems such as attempting to make inroads in the AIDC market, but the simplicity, universality and low cost of barcodes has limited the role of these other systems. It costs about US$0.005 to implement a barcode compared to passive RFID which still costs about US$0.07 to US$0.30 per tag.[1]
Barcodes can be read by optical scanners called barcode readers, or scanned from an image by special software. In Japan, most mobile phones have built-in scanning software for 2D codes, and similar software is becoming available on smartphone platforms.
The first use of barcodes was to label railroad cars, but they were not commercially successful until they were used to automate supermarket checkout systems, a task in which they have become almost universal. Their use has spread to many other roles as well, tasks that are generically referred to as Auto ID Data Capture (AIDC). Systems such as attempting to make inroads in the AIDC market, but the simplicity, universality and low cost of barcodes has limited the role of these other systems. It costs about US$0.005 to implement a barcode compared to passive RFID which still costs about US$0.07 to US$0.30 per tag.[1]
Barcodes can be read by optical scanners called barcode readers, or scanned from an image by special software. In Japan, most mobile phones have built-in scanning software for 2D codes, and similar software is becoming available on smartphone platforms.
History
In 1932 business student Wallace Flint of the Harvard University Graduate School of Business Administration wrote a thesis promoting an "automated grocery store" using punch cards, which customers would hand to a clerk, who would load them into a reader, causing flow racks to deliver the desired products, after which an itemized bill would automatically be produced.[2] In spite of its promise, punch card systems were expensive, and the country was in the midst of the Great Depression, and the idea was never implemented.
In 1948 Bernard Silver (1924-62), a graduate student at Drexel Institute of Technology in Philadelphia, overheard the president of a local food chain asking one of the deans to research a system to automatically read product information during checkout. Silver told his friends Norman Joseph Woodland (1921-) and Jordin Johanson about the request, and the three started working on a variety of systems. Their first working system used ultraviolet ink, but this proved to fade and was fairly expensive.[2]
Convinced that the system was workable with further development, Woodland quit his position at Drexel, moved into his father's apartment in Florida, and continued working on the system. His next inspiration came from Morse code, and he formed his first barcode from sand on the beach when "I just extended the dots and dashes downwards and made narrow lines and wide lines out of them."[2] To read them, he adapted technology from optical soundtracks in movies, using a 500-watt light bulb shining through the paper onto an RCA935 photomultiplier tube (from a movie projector) on the far side. He later decided that the system would work better if it were printed as a circle instead of a line, allowing it to be scanned in any direction.
On October 20, 1949, they filed a patent application for "Classifying Apparatus and Method", in which they described both the linear and bullseye printing patterns, as well as the mechanical and electronic systems needed to read the code. The patent was issued on October 7, 1952 as US Patent 2,612,994. In 1951 Woodland and Johanson moved to IBM and continually tried to interest them in developing the system. They eventually commissioned a report on the idea, which concluded that it was both feasible and interesting, but that processing the resulting information would require equipment that was some time off in the future.
In 1952 Philco purchased their patent, and then sold it to RCA the same year. In 1962 Silver died in an automobile accident.
In 1948 Bernard Silver (1924-62), a graduate student at Drexel Institute of Technology in Philadelphia, overheard the president of a local food chain asking one of the deans to research a system to automatically read product information during checkout. Silver told his friends Norman Joseph Woodland (1921-) and Jordin Johanson about the request, and the three started working on a variety of systems. Their first working system used ultraviolet ink, but this proved to fade and was fairly expensive.[2]
Convinced that the system was workable with further development, Woodland quit his position at Drexel, moved into his father's apartment in Florida, and continued working on the system. His next inspiration came from Morse code, and he formed his first barcode from sand on the beach when "I just extended the dots and dashes downwards and made narrow lines and wide lines out of them."[2] To read them, he adapted technology from optical soundtracks in movies, using a 500-watt light bulb shining through the paper onto an RCA935 photomultiplier tube (from a movie projector) on the far side. He later decided that the system would work better if it were printed as a circle instead of a line, allowing it to be scanned in any direction.
On October 20, 1949, they filed a patent application for "Classifying Apparatus and Method", in which they described both the linear and bullseye printing patterns, as well as the mechanical and electronic systems needed to read the code. The patent was issued on October 7, 1952 as US Patent 2,612,994. In 1951 Woodland and Johanson moved to IBM and continually tried to interest them in developing the system. They eventually commissioned a report on the idea, which concluded that it was both feasible and interesting, but that processing the resulting information would require equipment that was some time off in the future.
In 1952 Philco purchased their patent, and then sold it to RCA the same year. In 1962 Silver died in an automobile accident.
Collins at Sylvania
During his undergraduate degree, David Collins worked at the Pennsylvania Railroad and became aware of the need to automatically identify train cars. Immediately after receiving his master's degree from MIT in 1959, he started work at Sylvania and began addressing the problem. He developed a system using blue and yellow reflective stripes attached to the side of the cars, encoding a six-digit company identifier and a four-digit car number. Light reflected off the stripes was fed into one of two photomultipliers, filtered for blue or yellow.
The Boston and Maine Railroad tested the system on their gravel cars in 1961. The tests continued until 1967, when the Association of American Railroads (AAR) selected it as a standard across the entire North American fleet. The installations began on October 10, 1967. However, the economic downturn and rash of bankruptcies in the industry in the early 1970s greatly slowed the rollout, and it wasn't until 1974 that 95% of the fleet was labeled. To add to its woes, the system was found to be easily fooled by dirt in certain applications, and the accuracy was greatly affected. The AAR abandoned the system in the late 1970s, and it was not until the mid-1980s that they introduced a similar system, this time based on radio tags.
The railway project had proven to be a bust, but a toll bridge in New Jersey requested that a similar system be developed so that it could quickly scan for cars that had paid for a monthly pass. Then the U.S. Post Office requested the development of a system to keep track of the trucks entering and leaving their facilities. These applications required special retroreflective labels. Finally, Kal Kan asked the Sylvania team to develop a simpler (and cheaper) version which they could put on cases of pet food for inventory control. This, in turn, led to the grocery industry's interest.
The Boston and Maine Railroad tested the system on their gravel cars in 1961. The tests continued until 1967, when the Association of American Railroads (AAR) selected it as a standard across the entire North American fleet. The installations began on October 10, 1967. However, the economic downturn and rash of bankruptcies in the industry in the early 1970s greatly slowed the rollout, and it wasn't until 1974 that 95% of the fleet was labeled. To add to its woes, the system was found to be easily fooled by dirt in certain applications, and the accuracy was greatly affected. The AAR abandoned the system in the late 1970s, and it was not until the mid-1980s that they introduced a similar system, this time based on radio tags.
The railway project had proven to be a bust, but a toll bridge in New Jersey requested that a similar system be developed so that it could quickly scan for cars that had paid for a monthly pass. Then the U.S. Post Office requested the development of a system to keep track of the trucks entering and leaving their facilities. These applications required special retroreflective labels. Finally, Kal Kan asked the Sylvania team to develop a simpler (and cheaper) version which they could put on cases of pet food for inventory control. This, in turn, led to the grocery industry's interest.
Computer identics
In 1967, with the railway system maturing, Collins went to management looking for funding for a project to develop a black and white version of the code for other industries. They declined, saying that the railway project was large enough and they saw no need to branch out so quickly.
Collins then quit Sylvania and formed Computer Identics. Computer Identics started working with helium-neon lasers in place of light bulbs, scanning with a mirror to locate the barcode anywhere up to several feet in front of the scanner. This made the entire process much simpler and more reliable, as well as allowing it to deal with ripped codes by reading the intact portions.
Computer Identics installed their first two systems in early 1969, one at a General Motors factory in Pontiac, Michigan, and another at a distribution center at the General Trading Company in Carlstadt, New Jersey[citation needed]. The General Motors system was used to identify car axles in inventory among the 18 models produced at the factory.
Collins then quit Sylvania and formed Computer Identics. Computer Identics started working with helium-neon lasers in place of light bulbs, scanning with a mirror to locate the barcode anywhere up to several feet in front of the scanner. This made the entire process much simpler and more reliable, as well as allowing it to deal with ripped codes by reading the intact portions.
Computer Identics installed their first two systems in early 1969, one at a General Motors factory in Pontiac, Michigan, and another at a distribution center at the General Trading Company in Carlstadt, New Jersey[citation needed]. The General Motors system was used to identify car axles in inventory among the 18 models produced at the factory.
UPC
In 1966 the National Association of Food Chains (NAFC) held a meeting where they discussed the idea of using automated checkout systems. RCA, having purchased rights to the original Woodland patent, had attended the meeting and set up an internal project to develop a system based on the bullseye code. The Kroger grocery chain volunteered to test it.
In mid-1970, the NAFC established the U.S. Supermarket Ad Hoc Committee on a Uniform Grocery Product Code, which set guidelines for barcode development and created a symbol selection subcommittee to help standardize the approach. In cooperation with consulting firm McKinsey & Co., they developed a standardized 11-digit code to identify any product. The committee then sent out a contract tender to develop a system to print and read the code. The request went to Singer, National Cash Register (NCR), Litton Industries, RCA, Pitney-Bowes, IBM and many others.[3] A wide variety of barcode approaches were studied, including linear codes, RCA's bullseye concentric circle code, systems with starburst patterns, and even odder varieties.
In the spring of 1971 RCA demonstrated their bullseye code at another industry meeting, and IBM executives at the meeting noticed the crowds at the RCA booth, immediately setting out to develop their own system. IBM marketing specialist Alec Jablonover remembered that the company still employed the system's inventor Woodland, and he was set up in new facilities in North Carolina to lead the development.
In July 1972 RCA began an eighteen-month test of their system in a Kroger store in Cincinnati. Barcodes were printed on small pieces of adhesive paper, and attached by hand by store employees when they were adding price tags. The code proved to have a serious problem. During printing, presses sometimes smear ink in the direction the paper is running, rendering the code unreadable in most orientations. A linear code, like the one being developed by Woodland at IBM, however, was printed in the direction of the stripes, so extra ink simply makes the code "taller" while remaining readable, and on April 3, 1973 the IBM UPC code was selected by NAFC as their standard.
NCR installed a testbed system at Marsh's Supermarket in Troy, Ohio, near the factory that was producing the equipment. On June 26, 1974, Clyde Dawson pulled a 10-pack of Wrigley's Juicy Fruit gum out of his basket and it was scanned by Sharon Buchanan at 8:01 am. The pack of gum and the receipt are now on display in the Smithsonian Institution.
Economic studies conducted for the grocery industry committee projected over $40 million in savings to the industry from scanning by the mid-1970s. Those numbers were not achieved in that time frame and there were those who predicted the demise of barcode scanning. The usefulness of the barcode required the adoption of expensive scanners by a critical mass of retailers while manufacturers simultaneously adopted barcode labels. Neither wanted to move first and results weren't promising for the first couple of years, with Business Week proclaiming "The Supermarket Scanner That Failed."[4]
However, IBM already had solved that problem. For years IBM had worked to computerize the grocery industry. RCA and Krogers asked IBM to get involved in the effort to scan products in checkout lines. IBM had employees study various aspects of grocery industry functions. In 1971 they assembled a team for in an intensive planning session, day after day, 12 to 18 hours a day, to hash out how the whole system might operate and to schedule a rollout plan. By 1973 they were meeting with grocery manufacturers to introduce them to the symbol that would need to be printed on all of their products for the rollout of the system that established the Barcode as the universal system it now is.[5]
IBM had designed five versions of the UPC symbology for future industry requirements — UPC A, B, C, D, and E [6] The U.P.C. made its first commercial appearance at the Marsh Supermarket in Troy, Ohio in June 1974.[4]
In mid-1970, the NAFC established the U.S. Supermarket Ad Hoc Committee on a Uniform Grocery Product Code, which set guidelines for barcode development and created a symbol selection subcommittee to help standardize the approach. In cooperation with consulting firm McKinsey & Co., they developed a standardized 11-digit code to identify any product. The committee then sent out a contract tender to develop a system to print and read the code. The request went to Singer, National Cash Register (NCR), Litton Industries, RCA, Pitney-Bowes, IBM and many others.[3] A wide variety of barcode approaches were studied, including linear codes, RCA's bullseye concentric circle code, systems with starburst patterns, and even odder varieties.
In the spring of 1971 RCA demonstrated their bullseye code at another industry meeting, and IBM executives at the meeting noticed the crowds at the RCA booth, immediately setting out to develop their own system. IBM marketing specialist Alec Jablonover remembered that the company still employed the system's inventor Woodland, and he was set up in new facilities in North Carolina to lead the development.
In July 1972 RCA began an eighteen-month test of their system in a Kroger store in Cincinnati. Barcodes were printed on small pieces of adhesive paper, and attached by hand by store employees when they were adding price tags. The code proved to have a serious problem. During printing, presses sometimes smear ink in the direction the paper is running, rendering the code unreadable in most orientations. A linear code, like the one being developed by Woodland at IBM, however, was printed in the direction of the stripes, so extra ink simply makes the code "taller" while remaining readable, and on April 3, 1973 the IBM UPC code was selected by NAFC as their standard.
NCR installed a testbed system at Marsh's Supermarket in Troy, Ohio, near the factory that was producing the equipment. On June 26, 1974, Clyde Dawson pulled a 10-pack of Wrigley's Juicy Fruit gum out of his basket and it was scanned by Sharon Buchanan at 8:01 am. The pack of gum and the receipt are now on display in the Smithsonian Institution.
Economic studies conducted for the grocery industry committee projected over $40 million in savings to the industry from scanning by the mid-1970s. Those numbers were not achieved in that time frame and there were those who predicted the demise of barcode scanning. The usefulness of the barcode required the adoption of expensive scanners by a critical mass of retailers while manufacturers simultaneously adopted barcode labels. Neither wanted to move first and results weren't promising for the first couple of years, with Business Week proclaiming "The Supermarket Scanner That Failed."[4]
However, IBM already had solved that problem. For years IBM had worked to computerize the grocery industry. RCA and Krogers asked IBM to get involved in the effort to scan products in checkout lines. IBM had employees study various aspects of grocery industry functions. In 1971 they assembled a team for in an intensive planning session, day after day, 12 to 18 hours a day, to hash out how the whole system might operate and to schedule a rollout plan. By 1973 they were meeting with grocery manufacturers to introduce them to the symbol that would need to be printed on all of their products for the rollout of the system that established the Barcode as the universal system it now is.[5]
IBM had designed five versions of the UPC symbology for future industry requirements — UPC A, B, C, D, and E [6] The U.P.C. made its first commercial appearance at the Marsh Supermarket in Troy, Ohio in June 1974.[4]
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